Nova Systems puts clients at the centre with its CRM
BeOne, the software solution for international freight forwarding, customs, transports and logistics puts the relation with clients at the centre of the company. Thanks to the Nova Systems’ Customer Relationship Management module (CRM), the search for information becomes instantaneous. The CRM manages all contacts with clients and potential clients in an organized way, files the information and makes it available in order to obtain the spot offers, based on requirements. By using the BeOne’s CRM, data and paper documents can be stored inside a single virtual folder (e-folder) that represents the client/prospect/lead database, thus eliminating all the folders and files dispersed within the organization or in the individual PCs.
“Clients data are the real asset of companies, for which it is crucial to plan a strategy with the aim of promoting client loyalty and acquiring new market slices. The CRM is a fundamental tool for an expanding business looking to the future, because it improves the client management, the interaction between company departments and boosts productivity. Basically, it provides management with the technological tools required to maintain its clients, augmenting relations with the most important ones, and provides the ability to define the profiles through indicators that can be entirely managed by the user, thereby facilitating the commercial activity,” explains Ivano Avesani, Nova Systems’ President. “This is an enormous advantage for companies in a continuously and vigorously evolving market like that of logistics and transport: the CRM enables new clients to be acquired, sales to be increased and their loyalty strengthened with products chosen for their objectives.”
The solution is integrated with Business Intelligence and document filing
Moreover, BeOne’s CRM is integrated with electronic document filing and Business Intelligence, which enables the dashboard and tools to be managed for the creation of targeted reports. By using BeOne Analytics, it is possible to improve client knowledge through data extraction from CRM and their analysis, for the purpose of developing a personalized commercial offer. From the collaborative point of view, the technologies are integrated with the communication tools in order to manage contact with the client, including with the aid of the Marketing division. “In BeOne’s solution, it is possible to save all contacts of the client’s organization, making them accessible to their company departments that have to interface with them daily, as they are always difficult to find. Moreover, contacts are used by the Communication Management users for appropriate marketing campaigns and communication with clients”, adds Avesani.
Through BeOne’s CRM, numerous documents can be obtained: Spot Offers, Visit Report Fees, Client business cards, Routing Orders, Routing Order Reminders, Sales Leads, Sales Leads Reminder, Commercial Recommendations, Commercial Recommendations Reminders. “So that CRM can be used to its full potential, a virtuous relationship must be created between the managerial sphere and the more technological sphere, with the involvement of all departments,” concludes Avesani, “in order to align the organisation with the company’s business processes. Moreover, the quality of the data is a key factor in ensuring the actions performed through the CRM are effective for the business.”